("fastjet" or the “Company”)
18 June 2014
fastjet and Venere.com sign strategic partnership agreement
fastjet, Africa’s low cost airline, is pleased to announce a pan-African hotel partnership agreement with Venere.com, a member of Expedia Inc., the world’s largest online travel company. Through this partnership, fastjet customers will be able to access and purchase rooms at Venere.com’s complete inventory of hotels via the airline’s booking channels.
The Venere functionality will be initially launched as a ‘co-brand’ product, available via www.fastjet.com, but will later be fully integrated into the booking process. This will allow passengers to add accommodation to flight bookings and complete purchases using fastjet’s increasingly popular mobile solutions.
Commenting on the agreement, Richard Pfäffli, Head of Business Development at Venere.com, said: “Venere is delighted to be partnering with fastjet. This partnership shows the company’s commitment to growing our customer base via strategic partners in key emerging markets”
Ellis Cain-Jones, Head of Commercial at fastjet, said: “This is another key milestone in the roll-out of fastjet’s ancillary products and revenue generation plan. Accommodation is a natural add-on for both our leisure and business customers and this partnership offers an extensive choice of hotels across the continent.
“We are also particularly happy that Venere.com has accommodated our mid-term multi-channel requirements, enabling fastjet passengers without internet access to book through our 24 hr call centre following the launch.”
“fastjet is very excited to be working with a world-renowned and trusted brand such as Venere.com.”
NOTES TO EDITORS
About fastjet plc
fastjet plc is the holding company of the low-cost airline fastjet which commenced flight operations in Tanzania in November 2012. The airline operates a fleet of distinctively branded Airbus A319s and since its launch has grown to encompass the key domestic routes within Tanzania and a rapidly increasing number of international destinations. By adhering to international standards of safety, quality, security and reliability, fastjet has brought a new flying experience to the African market at unprecedented low prices.
fastjet is implementing the low-cost carrier model across Africa and its long-term strategy is to become the continent's first low-cost, pan-African airline. fastjet plc is also the holding company of airline Fly540, which operates in Kenya, Ghana and Angola.
By offering one way fares from as low as $20, fastjet has stimulated a new customer base; the results of a customer survey showed that 38% of fastjet passengers had never flown before. . This democratisation of air travel is expected to gather momentum across the final continent to experience the low-cost airline revolution.
fastjet is committed to communicating effectively with its existing and potential customers and has, to date, won a number of marketing awards. With over 140,000 social media followers, it occupies a unique position in African aviation.
fastjet plc is quoted on the London Stock Exchange's AIM market.
About Venere.com, an Expedia Inc. company
Created in Italy in 1995, Venere.com is the European specialist for online reservation of hotels and other types of accommodation and one of the leaders on the global market. Since September 2008 Venere.com is an Expedia Inc. company (NASDAQ: EXPE), the world’s largest travel marketplace.
The Venere.com website is one of the most renowned in the world for the quality, completeness and originality of its content. The platform contains over 200.000 hotels, bed & breakfasts, apartments, country houses, and other types of lodgings. Venere.com meets the demanding and changing needs of travellers, helping them to truly identify, customize and book the ideal accommodation. Thanks to the free online search, the simplicity of use and an innovative content, with multilingual detailed descriptions and interactive maps, Venere.com is one of the most user-friendly websites in the marketplace.
Venere.com has been one of the pioneer websites to integrate and publish user reviews in 2001. The platform currently contains over 1.200.000 independent opinions rated by its clients. This content is one of the guarantees of the quality and the reliable approach established by Venere.com for its users.
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Cian Mac Eochaidh
Posted on 18th June 2014