("fastjet" or the “Company”)
11 March 2014
fastjet commences roll-out of ancillary products
fastjet, Africa’s low cost airline, is pleased to announce that on 28th February it signed two agreements with partners in the travel industry, marking the launch of ancillary products on fastjet.com.
The first, with Rentalcars.com parent company, TravelJigsaw Ltd, will offer low-cost car hire in Africa through fastjet.com, and the second will deliver competitively-priced online parking services in South Africa in partnership with Looking4Parking.com (L4P).
Commenting on the news, Ellis Cain-Jones, Head of Commercial at fastjet said:
“Ancillary revenues are a key element of the low cost model and contribute to the airline’s revenues. These joint-ventures, together with our rapidly developing on-board retail offering, are the first of a very exciting list of customer-centric products fastjet expects to roll-out over the coming months.
“fastjet will also continue to work in each of the local markets in which it operates to identify uniquely local ancillary products that help promote local commerce and increase customer satisfaction.”
Ady Guthrie, Director of Strategic Partnerships at Rentalcars.com said of the joint venture:
“Being one of the world’s largest online car rental reservation agencies, we are delighted to be able to partner fastjet in this exciting new opportunity. We’re very excited by the prospect of fastjet’s continued growth within the African market and look forward to being able to offer top quality car hire brands to fastjet customers.”The joint venture with Looking4Parking will initially serve fastjet passengers flying betweenJohannesburg and Dar es Salaam, offering parking at three sites at O.R Tambo International Airport. The service will also be available in Cape Town and Durban, in preparation for fastjet’s expansion in the South Africa.
Opportunities to launch the secure parking service in other African airports where fastjet has a presence will also be explored, offering passengers this convenient service as part of the fastjet experience. Initially, the service will be accessible via fastjet.com and will be fully integrated into the booking path later this year.
Martin Mansell, Commercial Director at L4P said: “We are delighted to enter into partnership with fastjet as Africa is clearly an extremely important market. We are particularly pleased our leading technology and quality service is now available in Africa, alongside our existing offerings in Europe and the USA. It means fastjet will be the first airline on the African continent to offer its passengers all the benefits of booking airport parking online, at highly competitive prices.”
Ellis Cain-Jones added: “Having now successfully established our business model, we are delighted to be in a position to start this roll-out of fastjet’s ancillary products and pleased at how quickly L4P has been able to turn the fastjet online parking concept into a reality for our customers.
“We are also really looking forward to working with Rentalcars.com, which has created an excellent solution for fastjet. The company’s enthusiasm for growing in new markets and developing new payment and distribution solutions is very much in line with fastjet’s ethos.”
For media enquiries please contact:
UK media - Citigate Dewe Rogerson Tel: +44 (0) 20 7638 9571
South Africa media - Tribeca Public Relations Tel: +27 11 208 5521
Cian Mac Eochaidh
NOTES TO EDITORS
About fastjet plc
fastjet plc is the holding company of the low cost airline fastjet which commenced flights under the fastjet brand in Tanzania in November 2012. The airline introduced Airbus A319s into its fleet. By adhering to international standards of safety, quality, security and reliability; fastjet has brought a new flying experience to the African market at unprecedented low prices. fastjet is implementing the low-cost model across Africa and its long-term strategy is to become the continent's first low-cost, pan-African airline. fastjet plc is also the holding company of Fly540, which operates in Kenya, Ghana and Angola.
The results of a recent customer satisfaction survey showed that 100% of customers were likely to recommend fastjet to a friend. In developing its strong brand and identity, fastjet has won and been nominated for a number of awards, including winning three Transform awards for the rebrand and launch of fastjet and the award for "Brand Strategy of the Year" at the recent Drum Marketing Awards in London.
fastjet plc is quoted on the London Stock Exchange's AIM market.
For more information see www.fastjet.com
Posted on 11th March 2014